Todd Sherman

Hi, I’m Todd.I’ve spent my career building consumer products that shape how people create, discover, and connect. Today, I'm a senior director of product management leading Instagram’s Creators organization. Previously, I led Instagram Relevance and founded YouTube Shorts, taking it from its first prototype to more than 2 billion monthly users and 200 billion daily views. Earlier, I worked on Stories at Snapchat and tweets at Twitter, where I helped make tweets longer. My work has spanned zero-to-one product creation, growth, content ecosystems, recommendation systems, and turning advances in AI into products people use every day. This site is where I share the smaller projects I build to learn: AI prototypes, hardware experiments, games, tools, and other explorations driven by curiosity.

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